Universal Cranes began as a family crane hire business in 1993. While Universal Cranes has grown to become a national crane hire company, local families still own and operate our branches throughout Queensland and New South Wales. We are proud of all the unique stories that make up the history of our company.
Key Group Personnel
Albert Smith – Group Managing Director
Albert has over 30 years of experience in the crane and construction industry. As a passionate engineer, entrepreneur and crane enthusiast, Albert led the rapid expansion of Universal Cranes from a small pick and carry hire business to a leading national crane company. Albert’s vision has always been to combine the power of a national crane hire company with the passion and service levels of a family business. He has worked closely with the local shareholders of the Universal Cranes branches in the establishment of their businesses, and continues to provide ongoing mentoring and support. Albert is a dynamic leader and talented engineer who leads his national Universal Cranes team to provide innovative lift engineering and crane hire solutions.
Oliver Martin – Chief Operating Officer
A Chartered Accountant by trade with over 20 years’ experience, Oliver has lead the financial management of the Group since 2010 in the role of Chief Financial Officer. Now, as Chief Operations Officer, Oliver leads the development of the group’s strategies, planning and systems. His group wide focus ensures the functions of finance, safety, quality, commercial, risk, and ICT are managed to best support our diversified group. The experience of many years in the business positions him well to be a key advisor to all facets of the operations of the group.