Universal Cranes

Meet the Team

Specialised project crane hire solutions. Site based mobile and crawler cranes for complex lifting requirements.

Meet the team that keeps North Queensland lifting, shifting, picking and moving!


Gordon Willocks started work for John Smith Contractors (Group Managing Director Albert Smith’s father) in New Zealand as a teenager and has been part of the Universal Cranes family from the very beginning. Gordon has experience in wharf, bridge and foundations construction. He spent 11 years in Guam working as Operations Manager for Universal Cranes sister company Smithbridge. Gordon moved to Brisbane with his family in 2004, taking up the post of Operations Manager for the flagship Universal Cranes Brisbane operations. An energetic and engaging leader, Gordon again relocated to North Queensland as the owner and operator of the Universal Cranes Townsville branch. Gordon manages an industry-leading crane hire business in North Queensland, continuing to grow in a challenging economic environment.